Florence by Mills is a clean, vegan beauty brand that celebrates self-expression and confidence with fun, skin-loving formulas.

The Be A VIP Velvet Liquid Lipstick - Hello Gorgeous (Rose) from Florence by Mills delivers bold, long-lasting color with a soft, velvety matte finish that feels as good as it looks.

• Lightweight mousse texture glides on smoothly for easy, comfortable wear

• Infused with rosehip oil to soften, condition, and nourish lips without drying

• Buildable formula lets you go from a soft tint to a bold statement with ease
  

• Free from silicones, parabens, phthalates, sulfates, SLS, and SLES

• 100% vegan and cruelty-free for color that’s kind to lips and animals